Those who may not keep up with the latest social media trends do have a reason for being confused about the importance of Instagram. While it is clear to see that it is up there as one of the most popular social media platforms in the world, it appears many companies pay a lot more attention to this platform than others. There is more work done with marketing on Instagram than some other platforms, like Facebook and Twitter. Why is that the case?
Instagram is the Young Person’s Social Network
It is interesting how networks such as Facebook and Twitter have a somewhat older audience. This is especially true for Facebook, which has become synonymous with being the network that people’s parents use. And while there is still a lot of marketing potential for companies with Facebook, everyone wants to target young people.
Companies know that young people are the ones who are going to make buying decisions for many decades. They are the ones companies want to get. If a company can get the loyalty of a younger person, then they have a customer for many years. It is why so much effort is put into Instagram marketing.
Every business will take a unique approach when it comes to marketing on Instagram. The idea is that they are trying to get information out there regarding their company and products to as many people as they can. It is why they will often see companies buying Instagram followers so they can have a greater presence. Buying followers, likes and comments is a good idea for those who want to boost their Instagram presence quickly.
Since Instagram is the platform that a lot of young people are using, it makes sense that companies will be active on the platform too. One can often see companies putting up videos and photos of the items they are trying to sell. It could be as simple as showing how a product works or is made.
Working with Influencers
Another reason why companies are turning to Instagram in such troves is that of influencers. There are many people who have between 20,000 or millions of followers. And they have those followers because people respect their opinion on some topic.
The topics could be anything. Someone can be an influencer if they are often talking about different restaurants and the quality of food they are serving. Or they could be an influencer because they have put out some interesting guides on hair styling and makeup. There are even influencers for tech products.
Companies want to work with these people for a simple reason. They want to get in with the audience of these influencers. If they are able to work with an influencer for marketing purposes, they have a chance of showing their products and services to an audience that would be interested in them.
Instagram is the place where companies go when they want to gain credibility with the younger generation.